Today, I came across a post in a group for digital marketing professionals that left me feeling disheartened:
“Hey, I need 300 Google Maps reviews. Reviews should be sticky and have Indian names.”
This group has over 331,000 members, which is staggering! Sadly, it’s a reminder that some businesses prioritize quantity over quality in online reviews. For the small businesses I work with, reviews are earned through genuine customer experiences. Google is increasingly savvy at detecting fake or duplicate reviews, and the repercussions can be severe. Remember the old saying, “It isn’t nice to fool Mother Nature”? Well, fooling Google is no better. If you try to game the system, you might face serious consequences, like seeing your ranking plummet—or worse, disappear entirely.
Why Do People Leave Reviews?
People leave reviews for two main reasons:
- They’re upset about a poor experience.
- They’re thrilled with your service and want to support you.
When addressing negative reviews, be thoughtful. The difference between an amateur and a professional is how they handle criticism. An emotional, defensive response signals that something may indeed be wrong. In contrast, a calm, respectful response demonstrates professionalism. Mistakes happen, and customers understand that, but responding thoughtfully can go a long way.
Some reviews may seem irrational or harsh, but they provide a chance to show your business’s integrity and resilience.
Don’t Be Afraid to Ask for Reviews
Asking for reviews is okay—if it comes naturally from a positive customer experience. A balanced mix of reviews, even with a few less-than-perfect ones, adds authenticity and credibility to your business. Believe it or not, Google’s algorithms appreciate that honesty.
Keep an Eye on Your Reviews
Neglecting your reviews can give the impression of apathy. Regularly check in, respond appropriately, and let your customers know their feedback matters. Staying active and engaged helps build trust and showcases your commitment to continuous improvement.
