Affordable Digital Marketing & AI-Friendly SEO for Small Businesses
Your business deserves simple marketing that works on both Google and AI search. We help with email campaigns, social media, WordPress websites, and local SEO so your business shows up where people are actually looking.
Get a Free ConsultationWho We Are
Panorama Marketing Group is a freelance digital marketing service based in La Mesa, California. We help small businesses improve their online presence through email marketing, WordPress websites, local SEO, and social media management.
Since 2008, we’ve focused on simple, affordable strategies that help small businesses get found online without big-agency costs or confusing jargon. As a result, our clients get practical marketing help they can actually use. Want to know who you’ll be working with? Meet Pat.
AI-Friendly Search: The New Layer on Top of SEO
How AI Search Changes the Rules
This week I learned something important: AI isn’t replacing search engines—it’s changing how people find businesses.
For example, tools like ChatGPT, Perplexity, and Google’s AI Overviews don’t just scan for keywords. Instead, they read websites and choose the clearest, most structured information to summarize in their answers. Google’s AI search overview explains how search results are now generated using summaries instead of traditional keyword scans.
However, plugins like Yoast and AIOSEO still matter. They help with titles, descriptions, schema, and readability. In addition, they provide a solid structure that traditional search engines still rely on.
Even so, they don’t fully optimize your site for AI summaries. They can’t guarantee clear answers, strong FAQs, plain-English service descriptions, or consistency across everything you publish.
In the end, that part still needs a human touch. As a result, search is evolving, and businesses that adapt to AI-friendly content will be the ones that stand out first—both in Google and in AI-powered search tools.
Hi, I’m Pat Wright, the owner of Panorama Marketing Group.
I’ve spent more than 15 years helping small businesses create simple, effective, affordable online marketing—without stress or confusing jargon. If you prefer working with a real person who understands small-business realities, you’re in the right place.
Our Services
Email Marketing
Email campaigns remain one of the easiest ways to stay connected. We design Mailchimp campaigns that boost engagement and manage your lists, so customers stay informed while you save time.
Social Media
A strong social media presence keeps your brand visible and builds trust. We plan posts, write captions, and schedule content so your audience stays engaged and connected.
WordPress Websites
A fast website makes a great first impression. We build WordPress sites that are easy to manage, fully responsive, and SEO-friendly so more people can find you online.
Local SEO
Most people search online before they visit a business. We optimize your Google Business Profile and keep your info consistent so local customers find you faster and trust your business.
Why Small Businesses Choose Us
Marketing should be clear and affordable. That’s why our approach stays simple and focused. Because of that, our experience goes back more than 15 years helping small businesses grow online. We believe small steps lead to big results, and we provide ongoing support so you never feel overwhelmed and always have a trusted partner who understands your goals.
- Personalized service with clear communication
- Affordable pricing with no hidden fees
- Proven track record—learn more about our story
- Ongoing support tailored to your goals
FAQ – How We Help Small Businesses
What does Panorama Marketing Group do?
We provide digital marketing services for small businesses, including email marketing, WordPress websites, social media management, local SEO, and AI-friendly content strategy.
Who do you work with?
We mostly work with small, service-based businesses that need help with visibility, consistency, and technical support for their online presence.
Do you build custom websites?
Yes. We create clean, mobile-friendly WordPress sites with strong SEO foundations so your business can be easily found online.
Can you manage my Google Business Profile?
Absolutely. We optimize and maintain your Google Business Profile and other local listings so customers can find accurate information and feel confident choosing you.
Are your services affordable?
Yes. We specialize in fair, simple pricing designed specifically for small-business budgets.
Do you offer a free consultation?
Yes. Your first call is always free so we can learn about your needs and see if we’re a good fit.
Ready to Grow Your Business Online?
Let’s build a plan that fits your needs. Contact us today, and together we’ll create an online presence that works in both traditional search and AI-driven search. Growth starts with the right strategy—and we make it easy to take the next step without stress.
Email UsOwner, Panorama Marketing Group
La Mesa, California