Two Reasons You Need Social Media Marketing

Social Media Marketing is now crucial if you are going to have a web presence. You really need a Business Facebook page, a Google+ page, and a Twitter Page at the minimum. Rounding up the list, YouTube, Pinterest and Instagam can also be very useful.Don’t be afraid – Social Media is not intrusive, it is a great way to be a part of the community and have a conversation with those you really need to communicate with.I think of it this way:

• Facebook – for communicating with people you know
• Twitter – to find people and companies you’d like to know
• Google+ – to boost your SEO
• Pinterest – to put your visual content up on the web
• Instagram – Kind of like Pinterest, but rather chaotic, mobile based.
• Reddit – Good for driving traffic back to your site
• YouTube – Put up those videos, great for SEO, too, since it is owned by Google

Social Media is Your Best Source for Back End Links

The other reason for using social media is for back end links. The more quality links you have to your website the better your Search Engine Optimization. It would be very difficult to come up with better links than the above social media links.I like to keep my client’s social media content up to date and try to build likes and interaction. It isn’t always easy but an inactive social media page sends the wrong message; “are they still in business?”Read The Anatomy of a Good Social Media PostRead Local Listings SEOShow them that Yes –  you are still open and eager for their business.Over the years I’ve learned a lot how to maximize your social media outreach.  The use of hashtags, photos, tag people and locations –those are a few of my ways to expand the reach and make your social media more social and viral.